Traditional sales concepts often use the famous "sales call" as a means of approaching prospects. Social selling is a new and more effective way to approach potential customers based on your existing social platforms.
In this post, we talk about the importance of social selling and why you should definitely integrate this method of selling into your business concept!
What is Social Selling?
Social selling gives businesses the opportunity to reach out beyond their own networks to find new prospects who might be interested in what they have to offer. It also allows you to improve your relationships with existing customers by offering them personalized products and services.
So it is a kind of "modern relationship building process". It gives you the opportunity to be the right brand at the right time. A way to replace outdated relationship building and sales methods like cold calling.
Social selling, social media marketing and advertising on social media - what's the difference?
What social media is good at overall:
It is a cost-effective way to advertise your brand, product or service.
While social media marketing is about the general and active organization of advertising campaigns as well as the creation of strategies, social selling serves as a direct interaction with customers or the already existing community via posts or direct messages on the various social platforms (e.g. LinkedIn).
In order to generate sufficient reach, placing advertisements on social media is also very important, regardless of whether your company is present on the respective channels or not.
Social Selling Index
LinkedIn developed the Social Selling Index (SSI) in 2014 with four competency points to evaluate a company's social selling strategy:
Building a professional brand with a successfully managed LinkedIn profile
Finding the right people on the platform
Sharing relevant content that drives conversations
Building and strengthening relationships
The following insights have been gathered since the introduction of LinkedIn analytics:
Social selling operators achieve better results
Social-selling operators create 45% more sales opportunities than other operators with lower SSI scores
Social selling operators are 51% more likely to meet the desired quota
3 Reasons why your company should be social selling
Reason 1 - Social selling increases your sales
3.2 billion people worldwide use at least one type of social media platform - 45% of the world's population. This number is even higher when you consider that children under the age of 10 and people over the age of 85 are unlikely to be shopping for themselves. The average shopper says they spend 20 to 40 percent more money on brands they've interacted with on social media. 3.2 billion people spending 20 to 40 percent more on their purchases presents incredible opportunities for businesses looking to increase sales. Your business shouldn't miss out on these opportunities!
Reason 2 - Social selling increases trust with your customers
We all trust and believe the honest advice of friends and acquaintances over a salesperson. Finding a way to build the same kind of relationship with your customers will make your brand loyalty easier to achieve.
In a world filled with online content, it's important for brands to stand out from the crowd. This is accomplished by those who connect with their customers on a personal level through social media channels like Twitter or Facebook. It makes upselling easier because you can speak directly to your customers in an authentic way!
Reason 3 - Your competitors are doing social selling.
The fact is, more and more businesses and retail brands are already using at least two social media platforms, and more are doing so every day. Social media platforms have generated more than $8 billion in advertising revenue in recent years. The market for social selling is booming. Now is the time for you to discover it for yourself.
Conclusion - Give your brand credibility and build customer relationships online using social selling
Social selling is a sales concept that uses social media as a tool to acquire and connect with potential customers. The idea behind social selling is that by interacting with potential customers on platforms like LinkedIn or Twitter, you can build meaningful relationships with them in a more natural way than cold calling or emails - and it's ultimately more effective.
Prosupo is a great way to save time and manage your social media presence. You can publish and schedule posts, discover relevant conversations, interact with your audience, measure results, and more - all from a single dashboard. Contact us today!